US military needs 'image makeover' in Iraq

July 21, 2007
US military needs 'image makeover' in Iraq

"It's not just a matter of putting the right spin' on US military actions, because words alone won't win public support," he said.

"Instead, US forces need to take the right actions if they want to get the local support that's crucial to America's counterinsurgency efforts in Iraq and Afghanistan."

Among the study's recommendations for the armed forces were "manage civilian expectations by not making promises they can't keep," and "monitor civilian satisfaction through town hall meetings."